Forward-looking brands piloting TrusTrace’s Digital Product Passports (DPP) solutions report early readiness, sharper insights, and operational edge.
STOCKHOLM, Sweden, October 14, 2025 – TrusTrace, a leader in AI-powered supply chain traceability and compliance, today announced it has been named a Representative Provider in the Gartner® report Innovation Insight: Digital Product Passport — Unlocking Value Beyond Compliance (Kevin Lawrence, July 2025).
According to the research, “Instigated through sustainability regulations, digital product passports create a rich digital identity for products throughout their life cycle.” Gartner expected that, “the DPP market is anticipated to grow at a 24.43% compound annual growth rate from 2025 to 2034.” Far from a one-size-fits-all tool, DPPs will evolve across industries to enable not only compliance but also richer consumer experiences, improved supply chain transparency, and new business value.
For companies operating in the EU fashion or battery markets, compliance regulations and deadlines are approaching fast, yet many still underestimate the scope of the challenge. “DPPs are not a project, they represent a permanent operational shift,” said Shameek Ghosh, CEO at TrusTrace. “We are proud of our inclusion in Gartner’s research, as we believe it underscores our commitment to enabling DPP adoption and value creation. Brands piloting full readiness today will gain early advantage through stronger infrastructure, sharper insights, and more credible consumer engagement.”
Much of the current industry conversation around DPPs focuses on consumer-facing pilots. But true readiness goes far deeper. DPPs will be required at the individual product level, with accurate, auditable data on origin, production, and impact. Managing this at scale demands robust backend systems for data integration, governance, and interoperability. Without that foundation, consumer-facing efforts fall flat.
Forward-looking brands are already piloting with TrusTrace to gain early insights and an operational edge. One such pilot is a two-year project with The Swedish School of Textiles.
Three of the participating brands elaborated on the benefits:
“Our collaboration with TrusTrace in the System Demonstrator project has been an important step in preparing for the upcoming Digital Product Passport (DPP) implementation”, said Lina Ödeen, Head of Sustainability at ETON. “Testing their solution has given us valuable insights and practical experience that will not only help us meet future requirements but also strengthen our ability to reduce our climate impact while driving even greater transparency and traceability throughout our value chain.”
“Many of the new legal requirements under the EU Strategy for Sustainable and Circular Textiles have been quite theoretical and vague," explained Sandra Roos, VP Sustainability at Kappahl. “Creating a DPP ‘for real’, so we could attach a unique QR code to each garment, scan with a mobile phone, and access the interface created by TrusTrace – and see what all the collected data looked like in this context – gave us a tangible example and increased the organization’s understanding of what the DPP will be.”
“TrusTrace’s DPP solution allows us to test relevant processes and visualize potential outcomes, supporting our preparation for upcoming compliance requirements and driving future product transparency,” said Julia Persson, Sustainability Coordinator at Gina Tricot.
Last year, TrusTrace launched Unlocking DPP, a playbook with everything brands need to prepare for DPPs and capture value beyond compliance, including a proposed data protocol for expected requirements in the delegated acts.
TrusTrace’s AI-enabled platform delivers an end-to-end solution for DPP readiness, streamlining traceability, automating compliance workflows, and consolidating product-level data across regulations. By connecting brands, suppliers, solution partners, and industry stakeholders, TrusTrace ensures companies are ready for compliance and equipped to leverage DPPs to improve operations, impact, and consumer engagement.
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TrusTrace offers a market-leading platform for supply chain traceability, enabling companies to confidently discover and manage risk, be compliance-ready, and drive measurable impact. TrusTrace is leading global-scale traceability programs for many of the world’s largest and most ambitious brands and has been recognized by the World Economic Forum as a Top Innovator supporting the UN Sustainable Development Goals. The company is headquartered in Stockholm, Sweden, with offices in India, France, and the US. Learn more at www.trustrace.com.