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Unlocking DPP

Our latest Playbook, "Unlocking DPP: The Why, What and How of Digital Product Passports" takes you through the upcoming European Commission mandate that every textile product sold in European Union (EU) member countries is 'Ecodesigned' and has a digital product passport (DPP), to be implemented between 2026-2030. 

Download your copy now to receive our essential guide to understanding and preparing for Digital Product Passports.

The why, what and how of DPP

It's time for fashion to see data as a friend, not foe, but despite the willingness shown thus far, the operational components and requirements of DPP are poorly understood.

Featured in this book is the 'Why' and 'What' of DPP, and for the first time, presents fashion brands and retailers with a proposal and guidelines for the 'How'. 

As the 'responsible economic operators' for complying with DPP, brands and retailers can, and should, begin preparing for DPP now, and this book is their essential guide.

 

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The 'Why'

A look into the DPP: its purpose, connection to EU regulations, impact on textiles, and its role in addressing industry issues.

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The 'What'

Clarifying the requirements, compliance scope, present and future data needs, and lingering uncertainties surrounding DPPs.

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The 'When'

A look at implementation stages, anticipated timeline for finalized details, and recommended starting point for preparation.

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The 'How'

Practical steps, data collection methods and sources, system integration approaches, and how to apply DPP to current products.

Created in collaboration with

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Featuring Contributions From

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Brooke Roberts-Islam

Writer, author and consultant

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Anja Sadock

Senior Vice President Marketing, TrusTrace

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Evonne Tan

Senior Director of Data & Technology, Textile Exchange

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Jenny Wärn

Director of Product Operations, TrusTrace

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Laura Linnala

Project Manager Circular Economy and Biodiversity, SiS

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Linn Lindfred

Founder and CEO, Circularista

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Marjut Loivo

Sustainability Manager, Marimekko

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Masaki Kato

Project Manager, Innovation Works, Marimekko

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Nina Shariati

Founder, Circular Transparency

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Ridhi Kanna

Product Manager, TrusTrace

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Sandra Roos

Vice President Sustainability, Kappahl

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Saravanan Parisutham

COO and Co-Founder, TrusTrace

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Staffan Olsson

Head of Public Affairs, GS1 Sweden

Legislation and Regulation

The Importance and Role of DPPs

DPPs are one facet of many regulations intended to help deliver the EU Green Deal’s aim of ‘green growth’ and net zero emissions, and will help unlock the circular economy potential of textile products.

In "Unlocking DPP: The Why, What and How of Digital Product Passports", we outline what you need to know about the DPP's relationship with the EU Green Deal, CEAP, the EU Textile Strategy and more. 

Having understood the regulatory foundations for the digital product passports, we then unpack, in detail, what DPP is (and isn’t), how it will work, and what brands and retailers need to know, and do, next.

Download now
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“In terms of data infrastructure, we are trying to build an interconnected framework to allow the different systems to talk to each other. We recognise that from the supply chain traceability perspective it’s going to be a multi-stakeholder system”.

Evonne Tan, Senior Director of Data and Technology at Textile Exchange

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"We should all be excited about the data shift that will happen in the coming years.

The quicker you prepare for compliance, the smoother the transition will be for you and your customer group.

This guide is a great. resource to get started on that journey and navigate the current uncertainties of legislation DPP."

Nicolaj Reffstrup, Co-Founder at GANNI

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"[At New Look] we welcome regulation, and advocate for convergence between markets on how we should express that information. New Look is preparing for DPP's and other disclosures [and] we are aligning our business, and partners, to automate accurate data at scale.

When it comes to planning and preparing for upcoming regulations including EPR and DPP, the direction of travel needs to be clear for all. No brand, supplier or SME has money to waste and needs to invest wisely in a culture shift in terms of providing the transparency and data being asked of them."

Sue Fairley, Head of Sourcing, Sustainability at New Look

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"As the industry shifts from minimal regulation to a significant surge in both the volume and intricacy of global laws, it's clear that the potential for it to become overwhelming is palpable. The DPP is no exception, as its extensive data demands on a per-product basis will necessitate gathering and validating data that has historically been hard to access."

Shameek Ghosh, CEO and Co-Founder at TrusTrace

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