What's in the resource?
Three Brands, Three Starting Points
KappAhl had extensive data but needed structure. Gina Tricot built supplier processes from scratch. ETON activated information already in-house. See how the same TrusTrace infrastructure worked across different levels of data maturity.
Serialization, QR Codes, and Physical Labels
One brand's batch-level QR code error became the project's most valuable lesson. Learn what these pilots revealed about item-level serialization, RFID vs. QR codes, label durability, and where to physically place DPP carriers.
Supplier Education and Internal Alignment
When you're the first brand asking suppliers for detailed traceability data, expect pushback. These brands share what worked for getting both external partners and internal departments on board.
EU Compliance and International Market Access
ESPR applies to all products sold in the EU regardless of brand HQ. Both reports cover the same pilot insights, framed for where you sit, whether you're building compliance infrastructure or protecting access to European markets before 2027.