DPP Pilots: Pitfalls & Starting Now

In this 50-minute panel, TrusTrace Policy and Partnership Manager Pauline God sits down with sustainability and sourcing leaders from KappAhl, ETON, and Gina Tricot, three Swedish brands at different stages of their DPP journey. Together with the Swedish School of Textiles System Demonstrator Project, all three ran pilots using TrusTrace's data structuring infrastructure and are unusually candid about the experience.

You'll learn:

• Why KappAhl's early start in 2021 gave them a head start on supplier education and internal alignment, and what they'd do differently on change management
• How Gina Tricot's serialization error during their pilot turned into one of the most valuable lessons of the project, and why item-level tracking is non-negotiable for circularity
• How ETON structured their approach around data they already had in-house, and why internal awareness was the real unlock
• Practical insights on QR codes vs. RFID, label durability testing, data access management, and the 126-data-point framework that guided the pilots
• Why every panelist agreed: start small, learn while the stakes are low, and build the infrastructure now, not when regulations land

Whether you're exploring your first DPP pilot or scaling an existing one, this session offers a realistic look at what the process actually involves, and why the brands that start now will be better positioned when the Delegated Acts are finalized.