Twinset’s Traceability Journey

Founded in Carpi, Italy in 1987 as a knitwear specialist, Twinset has evolved into a €200 million total-look fashion brand that manages around 4000 styles per year and sells globally.

The Italian heritage brand faced mounting pressure from two critical sources demanding immediate action that initiated Twinset’s further investment on a three-year traceability program.

Silvia Zaganelli, Business Development Manager at Twinset, explains: "The first driver came from our stakeholders, many different groups have given us an important signal to pay attention to working on topics like the ethical supply chain. Regulations were the second driver, in 2023 with the draft of the CSDDD the CSRD on its way, as well as a whole series of national regulations."

As the rest of the industry, the company needed also to prepare for incoming regulations including Digital Product Passports (DPPs). " For this reason, we realized that we needed a solid, reliable tool where we could collect data, manage it, and analyze it from multiple perspectives”, concluded Silvia Zaganelli.

After nine months of evaluating partners, Twinset selected TrusTrace. Silvia Zaganelli states, "Since signing on with TrusTrace in May 2024, we have started implementing the TrusTrace platform as the backbone of our three-year Traceability program. This is a company-wide strategic program to discover suppliers and sub-suppliers, map and collect data for key value processes, and achieve PO level traceability."

With a three-year roadmap, the traceability program’s results will be reached progressively by scaling-up to ultimately trace the full range of product categories and suppliers. Twinset’s key objectives are to: identify material country of origin, manage supply-chain risk such as forced labor, and enable eco-design by assessing the environmental impact of the product.

To support the environmental impact initiative, TrusTrace partnered with a leading life cycle assessment (LCA) solution Peftrust, which feeds traceability data directly to the LCA solution to get the most precise PEF (Product Environmental Footprint) scoring.

Success requires strong commitment from the top. "There is a point of overall company commitment, a commitment from the CEO and from our COO," Silvia Zaganelli notes. "Another point, apart from commitment, is simply the time allocated to carry forward the relationship with suppliers. Once [traceability] requests are launched, many follow-ups are needed."

Dedicated supplier onboarding, local-language support, and cross-functional teams with analytical and communication skills are proven critical to supplier engagement and responsiveness. "We greatly appreciated the support TrusTrace gave us in enabling onboarding in the local language, especially with our Chinese suppliers, so along with strong top-level commitment, solid project management, analytical and public relations skills are definitely required", Silvia Zaganelli explained.

The systematic approach delivered results quickly. Silvia Zaganelli commented: “In the first half of 2025 we started mapping the fall winter 25, including a first share of our finished product suppliers. We discovered the location at the country level of raw materials, fibers. We discovered some processes. We have more detailed information about tiers one, two and three, four and even five."

With the traceability infrastructure now in place, the company has built the capabilities to continuously deepen supply chain visibility and accountability, turning stakeholder anticipation and regulatory pressures into a structured transformation journey.

The three-year roadmap goes beyond compliance. Looking ahead, Twinset will scale traceability across all product categories, integrate real-time supplier data, and embed environmental insights into design and purchasing decisions. This positions the company to meet current and future regulatory requirements, including ecodesign and Digital Product Passports (DPP), Eco-scores, and AGEC, while strengthening consumer trust and reinforcing its leadership as a transparent, data-driven brand.