Resource

EPR & PPWR: What Fashion Brands Need to Know in 2026

 
August 12 is closer than your brand thinks. Are you actually ready?

 

The EU Packaging and Packaging Waste Regulation applies uniformly across all 27 EU member states, with no national variation and no transposition lag. The first hard compliance deadline is 12 August 2026, and most brands are not as prepared as they think.

Download this guide to understand what PPWR actually requires beyond EPR registration, where your supplier data gaps are, and how to prepare compliant Declarations of Conformity before the August deadline.

What's in this guide?

This guide gives fashion brands a clear picture of what PPWR compliance actually requires, why EPR registration alone leaves you legally exposed, and what the regulatory roadmap looks like through 2030. In this guide, you'll learn:

  • PPWR obligations due August 12: What Declaration of Conformity, substance restrictions, and EPR registration each require - and why all three demand action now, not after you register with a PRO
  • Why PRO registration is not enough: What your Producer Responsibility Organisation covers, what remains your brand's direct legal liability, and where most brands discover their gaps too late
  • Three questions to assess your readiness: Packaging data coverage, converter visibility, and signed DoC status - the three checks that reveal whether your compliance position is real or assumed performance
  • Marketplace enforcement is already live: How Zalando and Amazon are enforcing compliance today, and what listing suspension means for brands that assumed they had more time
  • The regulatory roadmap 2026 to 2030: Eco-modulation, Textile EPR, Digital Product Passport, and recyclability grade requirements - and why the supplier data infrastructure you build now covers all of them simultaneously

 Also Included

READINESS ASSESSMENT TOOL

Use TrusTrace's Readiness Assessment Tool to map your supply chain, assess your PPWR readiness, and receive a structured overview of your compliance exposure across PPWR, EUDR, CSDDD, and DPP. 

  • Packaging SKU and converter mapping

  • Regulatory obligation matrix

  • Supplier data gap assessment