Our Story

a solution that works across borders

Founded in 2016, TrusTrace is headquartered in Stockholm, Sweden with offices in South India, Germany, US and France. We are at the intersection of technology and impact, and poised to transform the fashion and footwear industry with traceability data to become more traceable, circular and fair.
Our Vision

Our Vision

Our vision is a future where all value chains are traceable, circular and fair. With the increasing social and environmental detriment from the fashion industry and its current linear economic model, transparency is needed.

Our Mission

Our Mission

Our mission is to empower companies with the data to know, prove and improve the impact of their value chains. With data in hand, fashion brands and retailers can make well-informed decisions for positive change.

What We Do

TrusTrace is a traceability and compliance data management platform that automates the collection and validation of real-time granular data direct from the supplier network on how products have been made. 

Our platform traces any materials and supports any sourcing model. There is no silver-bullet for supply chain traceability, which is why our platform integrates with other supply chain technologies to get complete and precise data about any product or shipment. Through strategic collaborations, we ensure value chains are having a positive impact on people and the planet.


The Origin of TrusTrace

In 2016, TrusTrace was co-founded by four friends, Madhava Venkatesh, Shameek Ghosh, Saravanan Parisutham, and Hrishikesh Rajan in South India. Fashion seems an unlikely sector for four IT professionals to end up working in, but at the heart of TrusTrace was a deeply personal mission to tackle the inequality, waste, and environmental degradation happening in South India caused by the lack of transparency in the trillion dollar fashion industry.

Today the company mission has evolved to empowering fashion and footwear companies with the data to know, prove and improve the impact of their value chains. TrusTrace powers traceability programs for some of the most popular fashion and footwear brands across the US, Europe, and Asia. Our ambition is traceability for all brands with complex global supply chains. Check out the Founders’ story. 

Key Milestones

  • 2016: TrusTrace is founded
  • 2019: First customers in Sweden; Acquired seed funding
  • 2020: First customer acquired in Western Europe
  • 2021: Raised 6 million USD Series A funding; Signed first customer in Asia & Pacific region
  • 2022: Traced 1 million traceability data points with adidas; Signed first U.S. customer
  • 2023: Secured 24 million USD Series B funding

ready to trace?

Take control of your supply chain risk, compliance, and impact with the world's leading traceability platform for fashion, footwear and textile supply chains. Start by speaking with the TrusTrace team today.