A renovated planet.


We bring transparency to producers who really want to know what they sell and for consumers who really care what they buy.

How it started

A discussion in a coffee-shop in the summer of 2016, about the fast changing climate conditions and how that is leading to frequent droughts, floods and acute water shortage in the southern part of India led to the idea of TrusTrace. We were pained to see the rivers in which we swam and drank from, transforming to toxic, infection carrying bodies or even worse turning out to dry walkways. In certain Indian cities we lived in, buying pure air to breathe, was no more fictional scenario but a stark reality that shook us from the slumber. 


We realised that we had to create a significant change and a faster one at that to be able to cope with the challenges we face. We started off working at the grass-roots level in Coimbatore, the southern city of India, working towards de-polluting rivers. Working in one of the largest textile manufacturing hubs in Asia helped us understand the challenges faced and posed by the textile and apparel industry.

In Coimbatore and Stockholm we found two cities and a great ecosystem that motivated us with the entrepreneurial spirit, love for nature and simple ways of living. The cities provided us with progressive brands, conscious manufacturers, forward-thinking investors and a super motivated team to build a solution that would make the world a better place to live in for future generations.

Since inception, we have been challenging the status quo to bring about a fundamental change – to make every person in the value chain be aware of their responsibilities and act the right way. Understanding the true cost of manufacturing, selling, buying, disposing of material etc. is critical for various stakeholders to act and make the value chain more sustainable. Building on our two decades of digital tech experience, we have built TrusTrace to enable the stakeholders to make the right decision to create a better world.

The latest news

Experts agree that the transformation of the fashion industry centers around accurate, comparable, and granular-level data. “Credible and robust data needs to form the foundation of any sustainability commitment,” says Amina Razvi, executive director at the Sustainable Apparel Coalition. “If organizations are promoting green credentials to customers and stakeholders, it is vital the action.

The fashion media plays an important role in the future of sustainability, but rigorous, unbiased reporting can be hard to find. Enter Techstyler, a recently launched publication from industry experts Brooke Roberts-Islam and Sonia Kovacevic, which is taking on fashion, textiles and climate reporting through a new lens. We spoke to the founders about the origins, ambitions and collaborators.

In a brand's traceability journey, product traceability is the second step towards comprehensive tracking of its supply chain. Click here to read Step One: Supplier Mapping. To understand the fundamentals of product-level traceability, read on below. 

Welcome to the Traceability Edit, TrusTrace's curated list of news to know from the month. In October, the EU is looking to limit fast fashion imports, how to decarbonize the denim supply chain, and understanding sustainability-linked finance.

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