Forward-looking brands piloting TrusTrace’s Digital Product Passports (DPP) solutions report early readiness, sharper insights, and operational edge.
STOCKHOLM, Sweden, July 14, 2026 – TrusTrace, a leader in AI-powered supply chain traceability and compliance, today announced it has been named a Market Shaper in Gartner's Emerging Market Quadrant for Digital Product Passport — Established Vendors (Kevin Lawrence, Marta Muñoz, Rajan Saini, 6 July 2026), alongside Circulor, Kezzler, Narravero, Siemens and Tilkal.
According to the research, “Digital product passports are a key tenet of the EU’s circular economy strategy.” This marks TrusTrace's second consecutive year of Gartner recognition for its DPP work, following its inclusion as a Representative Provider in Gartner's Innovation Insight: Digital Product Passport — Unlocking Value Beyond Compliance in July 2025.
For companies operating in the EU fashion or battery markets, compliance regulations and deadlines are approaching fast, yet many still underestimate the scope of the challenge. “Digital Product Passports won't wait for the last regulation to be finalized before they start mattering,” said Shameek Ghosh, CEO at TrusTrace. “Being named a Market Shaper for the second consecutive year reflects the progress we've made since our early pilots with brands like Kappahl and Gina Tricot, testing what a live Digital Product Passport looks like in practice. We see this as validation that our platform approach — one data foundation, many regulations — is where the market is heading.”
TrusTrace's DPP work did not start with this recognition. As a piloting partner in the Trace4Value project since 2023, involving brands like Kappahl and Marimekko, and as the technology partner selected by the Swedish School of Textiles for a DPP pilot with Eton, Kappahl and Gina Tricot, TrusTrace has been testing live DPP implementations since 2023-2024. That pilot experience underpinned TrusTrace's first Gartner mention as a Representative Provider in July 2025.
TrusTrace's AI-enabled platform delivers an end-to-end solution for DPP readiness, streamlining traceability, automating compliance workflows, and consolidating product-level data across regulations. Because the same platform already supports brands' EUDR, CSRD, CSDDD and PPWR compliance work, product data collected for one regulation does not need to be recollected for the next one.
Gartner®, Emerging Market Quadrant for Digital Product Passport — Established Vendors, Kevin Lawrence, Marta Muñoz, Rajan Saini, 6 July 2026.
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TrusTrace offers a market-leading platform for supply chain traceability, enabling companies to confidently discover and manage risk, be compliance-ready, and drive measurable impact. TrusTrace is leading global-scale traceability programs for many of the world's largest and most ambitious brands and has been recognized by the World Economic Forum as a Top Innovator supporting the UN Sustainable Development Goals. The company is headquartered in Stockholm, Sweden, with offices in India, France, and the US. Learn more at www.trustrace.com.
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