TrusTrace Launches AI-Powered Supply Chain Data Hub that Revolutionizes Data Access for Managing Risk, Compliance and Impact

STOCKHOLM, Sweden, May 13, 2025 – TrusTrace, a global leader in supply chain traceability and compliance data management, has launched a major AI-driven upgrade to its platform, making it easier than ever for brands and manufacturers of all sizes – small, medium and large – to collect, centralize and analyze supply chain and traceability data with confidence. 

For years, companies have struggled with fragmented, incomplete, and unverifiable supply chain data – leaving them exposed to hidden risks, lacking evidence for compliance and unable to drive meaningful impact. 

TrusTrace’s upgraded platform revolutionizes data access by unifying supplier-provided, brand-owned and third party data through advanced AI technology. This approach significantly increases data reliability and insight quality, enabling businesses to act on comprehensive and validated information rather than incomplete or inaccurate data. The data hub also facilitates seamless data reuse, allowing stored data to be repurposed across business goals, significantly enhancing operational efficiency.

With global supply chains handling millions of purchase orders across thousands of suppliers and materials, brands and manufacturers need a system that can scale effortlessly. TrusTrace’s enhanced platform enables businesses of any size – whether brands or manufacturers – to efficiently collect, store and leverage trusted supply chain data, making traceability, risk management, and compliance more accessible than ever. 

“In today’s high-stakes regulatory and business environment, access to accurate, real-time sustainability data shouldn’t be a privilege – it should be a given,” said Shameek Ghosh, CEO of TrusTrace. “We’ve built a powerful, AI-assisted supply chain data hub that allows companies to quickly and easily collect and analyze data at any scale, empowering them to move from reactive crisis management to proactive impact-driven strategies. This is the future of responsible, resilient business.” 

A Step Change in Supply Chain Data Management

The upgraded TrusTrace platform offers:

• Effortless Data Collection & Integration: Seamlessly gather, structure, and share supply chain and traceability data – including supply chain mapping, certifications, chain of custody records and regulatory compliance documents – all in one centralized place.  

• Proactive Risk Management: Detect hidden risks, assess their potential impact and address them before they escalate, with a continuously updated view of actual risks and their severity across the full supply chain.  

• Streamlined Compliance Management: Move beyond reactive, check-the-box compliance to a scalable compliance framework, in which existing data is stored, packaged, and ready for any regulatory or reporting needs, with gaps automatically identified and addressed.
• A Unified, AI-Powered Supply Chain Data Hub: Make better decisions with a unified view of supply chains across owned, supplier and third-party data. Elevate supply chain data from a regulatory requirement to a strategic asset to inform decision-making and long-term strategy.  
• Scalability for Any Supply Chain: Whether a company is just starting its sustainability journey or managing complex multi-tier supply chains, TrusTrace offers a fully configurable system tailored to any regulatory or business need, that is easy to start and scale according to business needs.  

With brands and manufactures already leveraging the enhanced platform, TrusTrace is continuing to gain momentum across the industry. Most recently, the company announced a strategic partnership with Avery Dennison, a global leader in materials science and digital identification solutions, to address growing demands for visibility into the origins, movement, and impact of raw materials across the apparel value chain. 

“Navigating today's complex global supply chains requires reliable, streamlined access to comprehensive data,” says Kenny Liu, Vice President and General Manager S Asia, EMEA, and Optica at Avery Dennison. “By integrating TrusTrace into our OpticaTM portfolio of supply chain solutions, we’re equipping brands with the tools they need to map their supply chains, verify raw material origins, and confidently meet evolving regulatory demands. This level of transparency empowers smarter sourcing decisions and ultimately drives meaningful impact across the entire supply chain.”

For more information, visit www.trustrace.com. For images, click here.

About TrusTrace 

TrusTrace offers a market-leading platform for supply chain traceability and compliance that enables brands and suppliers around the world to standardize how supply chain and material traceability data is captured, digitized and shared. 

Through its AI-enhanced platform, TrusTrace empowers brands to gather and validate primary data from their supply chains, so they can know, prove and improve their impact. The data can be used for risk management, compliance, product claims, footprint calculations, the ability to confidently and easily share data about product origin and impact, and much more.

TrusTrace is leading global-scale traceability programs for many of the world’s largest and most ambitious brands and is called out as a Top Innovator for supporting the Sustainable Development Goals (SDGs) by the World Economic Forum. The company is headquartered in Stockholm, Sweden, with offices in India, France, Germany and the US.  Please visit www.trustrace.com to learn more. For a high-res image, click here. 

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Jess Passananti

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