STOCKHOLM, Sweden, April 29th – TrusTrace, a global leader in supply chain traceability and compliance, today announced a strategic partnership with FYUL, the on-demand merchandise platform representing Printify, Printful, and Snow Commerce, to build supply chain visibility and compliance infrastructure across its global manufacturing network.
FYUL powers on-demand merchandise for some of the world's most recognized brands, including MTV, NBC, Comedy Central, SpongeBob SquarePants, Coca-Cola, and Dunkin' Donuts. Built to make on-demand commerce work at scale, the company operates across a broad network of suppliers and manufacturing facilities worldwide. As regulatory requirements around supply chain transparency tighten, FYUL has selected TrusTrace to centralize compliance documentation, map its supplier network, and collect the data needed to meet emerging EU regulations, ensuring the quality and responsibility its brand partners expect extends all the way through the supply chain.
"When you're producing merchandise for brands that are bought and loved by millions of people, the responsibility to get the supply chain right is real," said Isabella Holmgaard, Sustainability Director at FYUL. “TrusTrace replaces hundreds of manual emails with AI-validated data collection, creating a shared platform for information. As well as allowing us to do what is fundamentally right, this increased visibility keeps us ahead of complex regulations, and significantly accelerates our ability to onboard clients who demand the highest standards of transparency."
The TrusTrace platform will support FYUL across three areas:
"FYUL has built something genuinely difficult, a platform that makes on-demand manufacturing work at scale for some of the world's most recognized brands," said Shameek Ghosh, CEO and Co-Founder of TrusTrace. "This partnership is about making sure the supply chain data and transparency behind every product keeps pace with where regulations and brand partner expectations are heading. We're proud to be the infrastructure powering that next step."
For more information, visit www.trustrace.com. For images, click here
About TrusTrace
TrusTrace offers a market-leading platform for supply chain traceability and compliance that enables brands and suppliers around the world to standardize how supply chain and material traceability data is captured, digitized and shared.
Through its AI-enhanced platform, TrusTrace empowers brands to collect and validate primary supply chain data, streamlining risk management, regulatory compliance, product claims, footprint calculations, and enabling confident, transparent sharing of product origin and impact.
TrusTrace is leading global-scale traceability programs for many of the world's largest and most ambitious brands and is called out as a Top Innovator for supporting the Sustainable Development Goals (SDGs) by the World Economic Forum. The company is headquartered in Stockholm, Sweden, with offices in India, France and the US. Please visit www.trustrace.com to learn more.
About FYUL
FYUL brings together Printify, Printful, and Snow Commerce to power on-demand merchandise at scale, for everyone from first-time sellers to global brands. The company combines technology, talent, and manufacturing infrastructure to help brands bring products to market quickly and responsibly, with fast and seamless setups, premium quality control, and smart tools built for speed and scale. FYUL powers merchandise for some of the world's most recognized brands, including Netflix, Jeep, AMC Theatres, Vernon, Zagwear, CrossFit, operating a global network of suppliers and fulfillment partners. Learn more at www.fyul.com