Your compliance, traceability, and sustainability teams are spending too much of their time compiling and interpreting data, and not enough time acting on it. The information they need already sits inside the systems they own. Getting a clear answer out of it still takes days.
That is the problem the TrusTrace AI assistant for supply chain intelligence is built to solve. It is a centralised AI agent that gives compliance and traceability teams of all sizes instant access to their unified supply chain data. Ask about data quality, supplier risk, gaps, regulatory readiness, or compliance status in plain language, and get a structured, data-backed answer in seconds. So you can know your supply chain, spot issues ahead of sourcing, production, and shipping, act on what you find, and prove compliance at scale.
The AI assistant is the first capability of the new TrusTrace platform, and it is arriving now. Here's what it does, what it runs on, and what it means for your team.
The TrusTrace AI assistant for supply chain intelligence lets compliance and traceability teams ask plain-language questions about their supply chain and get data-backed answers in seconds. It runs on the TrusTrace Data Hub, so every answer is grounded in data your brand has already collected and owns, with a clear flag wherever that data has gaps. It actively surfaces data quality issues, gives you real-time visibility into risk and regulatory readiness, and is the first capability of the new TrusTrace platform, with more to come.
It is a centralised AI agent that gives compliance and traceability teams of all sizes instant access to their unified supply chain data. Instead of compiling and interpreting information by hand, your team asks a question in plain language and receives a structured, data-backed answer in seconds.
You can ask about data quality, supplier risk, gaps, regulatory readiness, or compliance status. The result: you know your supply chain, spot issues ahead of sourcing, production, and shipping, act on what you find, and prove compliance at scale. It is the first capability of the new TrusTrace platform, available now.
“Supply chain traceability, sustainability, and compliance teams are spending too much of their time compiling and interpreting data and not enough time acting on it. The AI assistant changes that — giving brands immediate answers from the data they have already collected, so they can focus on decisions rather than building reports.”
— Madhava Venkatesh Raghavan, CTO and Cofounder, TrusTrace
The AI assistant runs directly on top of the TrusTrace Data Hub, the unified data foundation that makes every answer reliable. Because the assistant queries this foundation directly, every answer is grounded in the data you have already collected and own.
The TrusTrace platform helps brands collect and cross-check granular supply chain traceability and compliance data from suppliers, such as supplier profiles, certificates, assessment results, audits, chain-of-custody records, and ESG risks. The Data Hub unifies that data in one place, whether it comes from suppliers, third-party databases, or your own digital systems, building a trusted data foundation to power sustainability, regulatory, and operational decisions.
Where the primary data has gaps, the AI assistant indicates this clearly, so you always know the confidence level behind every answer. Knowing where your data is incomplete is as valuable as knowing what it contains.
You can ask about the full picture of your supply chain, not just how it looks, but how it is running. Ask about supplier risk, gaps, regulatory readiness, data quality, and how your supply chain is being run, and get a live answer in seconds grounded in your own data.
Data quality is something the assistant actively surfaces, not something your team has to audit manually. Ask where your data has gaps, duplicates, or conflicts, and it returns a clear picture of what needs attention before your next regulatory filing or audit.
With one trusted data foundation, your team knows your supply chain, regulatory impacts, risks, and readiness in real time, rather than piecing it together from fragmented systems with gaps and errors. So when issues surface, your team can act on them ahead of time, before a product has been sourced, produced, or shipped.
According to TrusTrace user research with leading global apparel and footwear brands in 2026, brands confirmed they spend one to one and a half working days building a single compliance analysis report manually. With the supply chain intelligence assistant, the same answer is available with just a few prompts, grounded in your own verified data, not a point-in-time snapshot.
The impact depends on the role, but the shift is the same across the team: less time assembling the picture, more time acting on it.
The AI assistant is the first capability of the new TrusTrace platform, built for today's brands operating in an increasingly complex world where regulations multiply, supply chain risks grow, and sustainability expectations keep rising.
Global regulations such as EUDR, CSDDD, CSRD, forced labor regulations, and Digital Product Passports each demand evidence, supplier engagement, and data that auditors and regulators can rely on. TrusTrace has mapped the full evidence and data requirements across all major regulations in the TrusTrace Compliance Canvas. The new platform is built to help brands manage this by knowing their supply chain, acting without scaling resources, and proving with always-on evidence, end-to-end, from one trusted data foundation.
The AI assistant is the first step. More capabilities are coming, and we will be in touch soon.
It is a centralised AI agent that gives compliance and traceability teams instant access to their unified supply chain data. You ask about data quality, supplier risk, gaps, regulatory readiness, or compliance status in plain language, and receive a structured, data-backed answer in seconds.
The assistant runs on the TrusTrace Data Hub and queries it directly, so every answer is grounded in data your brand has already collected and owns. That data can come from suppliers, third-party databases, or your own digital systems.
Where the primary data has gaps, the AI assistant indicates this clearly, so you always know the confidence level behind every answer. It can also surface where your data has gaps, duplicates, or conflicts before your next regulatory filing or audit.
No. The AI assistant is the first capability of the new TrusTrace platform, available now. More capabilities are coming.
TrusTrace user research with leading global apparel and footwear brands in 2026 found that brands spend one to one and a half working days building a single compliance analysis report manually. With the AI assistant, the same answer is available with just a few prompts, grounded in your own verified data.
The AI assistant for supply chain intelligence is available now as the first capability of the new TrusTrace platform. See how it turns the supply chain data you already own into answers in seconds. Request a demo or speak with a TrusTrace expert.
Disclaimer: This content is for informational purposes only and does not constitute legal advice. Please consult legal professionals for guidance specific to your situation.