For TrusTrace, 2025 was a year of proving what's possible when you build infrastructure before the market demands it. While regulations continue to evolve and timelines shift, we've been focused on one thing: helping the world's leading brands build traceability systems that scale with the organization and adapts to deliver reliable risk, compliance and impact data.
Here's what we accomplished together with our partners this year.
15,000+ Unique DPPs Live on the Market
Digital Product Passports won't be mandatory until 2029, but we're not waiting and neither are Nordic brands. This year, The Swedish School of Textiles selected TrusTrace as a technology partner for a pioneering DPP pilot project that brought together front-running Nordic brands Eton, Kappahl, and Gina Tricot to test, learn, and refine what will scale DPPs in practice.
The results? We've helped push over 15,000 unique DPPs live into the market, uncovering limitations and developing solutions in real-time. This hands-on experience earned us recognition from Gartner as a Representative Provider of Digital Product Passports-–validation that our approach to regulatory readiness is working.
The brands who pilot with us now will have years of learning under their belt before lagging competitors even start planning.
82,000+ Transactions Daily
Today, our platform processes an average of 82,000+ traceability data transactions every single day, supported by a network of over 112,000 identified and mapped suppliers.
To put that in perspective: we processed 30 million data transactions this year. That volume represents a fundamental shift in how supply chains operate—real-time network and product-level data collection is now mission-critical infrastructure for the world's leading brands.
Our platform is more stable and reliable than ever, and it's built to scale as our network continues to grow.
321% Growth in Direct Supplier Mapping
One of our proudest achievements this year was watching brands accelerate their Tier 1 supplier engagement. We saw a 321% increase in direct supplier facilities mapped—jumping from 4,152 to 17,463 facilities.
This growth signals something important: brands aren't just collecting data for compliance; they're building forensic-grade traceability capabilities that extend deep into their supply chains. The ripple effect is happening. Our total network coverage grew 87%, expanding from 60,000 fully mapped suppliers & facilities in 2024 to 112,000 in 2025, with visibility extending to an additional 380,000 supplier & facility locations.
This demonstrates comprehensive supply chain transparency from Tier 1 to raw material origins, and is the kind of visibility that transforms how brands manage risk, sourcing decisions, and sustainability impact.
Photo: Shankar Senthilkumar, Program Manager at TrusTrace, conducting supplier trainings at the Asics Sustainability Vendor Summit 2025
Delivering Infrastructure that Scales
Behind the numbers and partnerships, we've been focused on making our platform even more powerful. This year, we upgraded the TrusTrace Platform with the Data Hub, a centralized solution designed to analyze Risk, Compliance, and Impact data at scale, turning raw traceability data into strategic intelligence. We launched our Risk and Due Diligence solution which features support for Second Party Audits and monitoring Corrective Action Plans.
We also took everything we learned from our DPP pilot program and launched our DPP Readiness Solution to market, a proven system built on 15,000 real-world Digital Product Passports that any brand can now use to prepare for 2029's requirements.
Powering Measurable Progress for Our Customers
We grew our customer base by 33% in 2025, with an increasing number of customers prominently featuring TrusTrace in their sustainability reports including Tapestry, New Balance, Brooks Running, Canada Goose, New Look, Primark, PoP, and Kappahl.
Our platform now represents brands with combined retail sales exceeding $200 billion USD. That network effect continues to accelerate adoption as common suppliers are already online, and every new brand that joins strengthens the ecosystem for everyone. See the full library of customer stories.
Publishing Industry-Leading Playbooks and Data Guides
Our annual playbook launched at Global Fashion Summit have become highly anticipated resources in the industry. This year, The Data Advantage featured real-world stories from adidas, HUGO BOSS, and Primark—showing how they're adapting and implementing leading data systems for traceability and compliance.
We also published The TrusTrace Compliance Canvas™, the first comprehensive data guide mapping required data points directly to specific regulations. The goal? Make it easier for brands to align their data strategies with compliance requirements, cutting through the complexity and organizational silos with clear, actionable frameworks.
Pushing Progress on Global Stages
2025 was another year where we had the privilege of sharing traceability success stories alongside our brand partners on some of the industry's biggest stages.
We joined Adidas and Tapestry at South by Southwest (SXSW) Austin, discussed supply chain transformation with TWINSET at the EP Summit in Italy, and our colleague Pauline God, Policy and Partnership Manager at TrusTrace, shared insights at Textile Exchange and the OECD meeting in Paris about the level of data granularity and automation required to drive the industry forward.
Apurva Bhargava, US Head of Sales Operations, was a frequent speaker on key panels including AAFA's annual Traceability and Sustainability Conference where he spoke about traceability as a part of supply chain strategy. He was also representing TrusTrace at The Advanced Topics in Customs Compliance (ATCC) Conference and FDRA .
We also were invited to APAC Sports & Outdoor Fashion Forum, Rethinking Materials, and more. Every stage appearance was an opportunity to showcase what's working—and to help other brands understand how they can apply these lessons to their own supply chain strategies.
Photo: TrusTrace colleagues Apurva Bhargava and Dale Barrow at the annual AAFA Traceability and Sustainability Conference
Winner of Sustainable Tech of the Year Award
We’re proud to be named Sustainable Tech of the Year at Sustainable NXT by Apparel Resources, a recognition of our shared work to make supply chains more traceable, circular, and fair. Our Co-Founder & CTO, Madhava Venkatesh, accepted the award in Delhi on December 11th, and receiving it in India, where we began the TrusTrace journey 10 years ago, makes this honor especially meaningful for our team.
Image above: Photo of Madhava Venkatesh, Co-founder and CTO of TrusTrace, at the SustainableNXT Awards by Apparel Resources.
What 2025 Taught Us
The brands navigating regulatory complexity with confidence today are the ones who invested in traceability infrastructure early. They didn't wait for deadlines to force their hand; they built visibility, connected their suppliers, and turned compliance requirements into strategic advantages.
We're proud to be the platform supporting that transformation. And as we head into 2026, we're more focused than ever on helping brands lead with clarity, control, and confidence.
A big thank you to all of you who have joined us in achieving our vision of a future where all supply chains are traceable, circular, and fair. Here's to another year of building the data system that matters.
