TrusTrace Launches the Traceability Roadmap in Copenhagen

28 June 2023


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    Yesterday, TrusTrace launched its second traceability playbook: The Traceability Roadmap, at Green Michelin star restaurant Ark in Copenhagen during the Global Fashion Summit.

    Featuring interviews and insights from iconic brands like ASICS and Tapestry on implementing traceability to foster sustainable transformation, the Roadmap also shares expert insights from Kharon and Policy Hub into how the future regulatory landscape shapes the need for traceability. It looks at how industry standardization and collaboration can be achieved, with commentary from Open Supply Hub, GS1 and the Maritime Anti-Corruption Network.


    L-R: Saravanan Parisutham: COO of TrusTrace, Shameek Ghosh: CEO of TrusTrace, Sherry Fazal: Snr Manager Global ESG & Sustainability Solutions at Tapestry, Anja Sadock: Head of Marketing at TrusTrace.

    “In just a few short years, supply chain traceability has become recognized as the central tenet of sustainable transformation. Brands that want to communicate product information with consumers, adhere to certification criteria, abide by current and incoming regulations, and avoid greenwashing can only do so by tracing their complex network of suppliers and manufacturers. Yet despite its importance, there is still a lack of understanding on implementation,” said TrusTrace CEO and Co-Founder Shameek Ghosh. “Our first Traceability Playbook focused on why traceability is needed. Now, our new Traceability Roadmap provides the industry with a detailed guide on how it can be achieved, with learnings from global leaders in traceability.” 

    The chapters of the Roadmap are built to facilitate learning and include expected outcomes, theory, secrets to success, case studies, expert interviews and toolkits with downloadable templates and worksheets that brands can use to get started. 


    Ghosh believes the new Traceability Roadmap will continue to support and guide brands on their journey to initiate and implement a traceability program – regardless of which solution they use. “As an industry leader, we want to support fashion’s decision-makers by defining the best practice for supply chain traceability,” he said.

    “Across the industry, everyone from the C-Suite to sustainability, legal, production and sourcing teams are facing unprecedented challenges and demands to change their supply chains for the better. Our aim is that this will help them get there successfully, faster, and through increased collaboration.”

    Download your free copy of the Traceability Roadmap here. You can read last year's Traceability Playbook, TrusTrace's first industry guidebook, here. Listen to it as an audiobook here.


    ready to trace?

    Take control of your supply chain risk, compliance, and impact with the world’s leading traceability platform for fashion, footwear and textile supply chains. Start by speaking with the TrusTrace team today.