When ASICS set out to explain how it tracks a shoe from raw rubber to retail shelf, the company didn't point to an internal spreadsheet or a homegrown database. It pointed to a named third-party platform. ASICS' newly published 2025 Sustainability Report describes TrusTrace as the digital platform central to the ASICS Corporate Supply Chain Traceability Program, the company's effort to map and monitor its global supply chain from raw materials through to finished goods.
ASICS' latest sustainability disclosure puts a name on the technology behind its traceability program and offers a clear picture of what regulatory-driven traceability looks like when it runs at enterprise scale.
The report doesn't treat traceability as a side project. It describes the program as company-wide, led by a cross-functional team spanning ASICS' Sustainability, Business, and IT functions, which reflects how central the initiative has become to the company's broader operations.
ASICS' 2025 Sustainability Report names TrusTrace as the digital platform behind its Corporate Supply Chain Traceability Program, a company-wide effort to map and monitor its supply chain from raw materials to finished goods. The program is driven by regulations including the UFLPA, CSDDD, the Modern Slavery Act, and CSRD, and by 2025 it covered Tier 1 suppliers and nominated Tier 2 suppliers, with traceability already extended to cotton and recycled polyester. ASICS credits digitalizing its supply chain data with meaningfully improving audit efficiency, speeding up decision-making, and giving suppliers a clear path to corrective action. The report also signals a broader shift underway in the footwear and apparel industry: traceability is moving from a sustainability initiative to core operating infrastructure.
It's ASICS' company-wide effort to map and monitor its supply chain from raw materials through to finished goods. The program is designed to ensure compliance with an expanding set of global regulations, increase visibility across the supply chain, promote ethical sourcing, and give internal and external stakeholders real-time data to inform decisions. A cross-functional team spanning ASICS' Sustainability, Business, and IT functions leads the effort, which is itself a signal of how far traceability has moved from a compliance checkbox toward shared operating infrastructure.
A global footwear and apparel supply chain now has to keep pace with an expanding list of regulatory requirements. ASICS' report cites four in particular: the Uyghur Forced Labor Prevention Act (UFLPA), a US law that restricts imports linked to forced labor in Xinjiang; the Corporate Sustainability Due Diligence Directive (CSDDD), the EU rule requiring companies to identify and address human rights and environmental risks across their value chains; the Modern Slavery Act; and the developing Corporate Sustainability Reporting Directive (CSRD), the EU framework that sets detailed sustainability disclosure requirements for large companies.
For ASICS, the case for traceability goes beyond meeting those requirements. According to the report, traceability has become essential not just for compliance, but for the integrity of its sourcing processes and its broader corporate responsibility. That framing matters, because it points to a challenge the whole industry shares: achieving real visibility from raw materials through to finished goods, at a level of detail that regulators and stakeholders increasingly expect.
Per ASICS' own account, digitalizing its supply chain data through TrusTrace has meaningfully improved the efficiency of its audit operations. The report describes the platform helping the company streamline processes, speed up decision-making, and get faster insight into where improvements are needed.
The corrective action loop is where this becomes concrete. Suppliers can identify corrective actions from audit findings, while ASICS monitors implementation in real time. That real-time visibility is also helping ASICS get ahead of future risks by giving it a clear, transparent view into how its supply chain actually operates, rather than a static snapshot pulled together once a year for a report.
In 2025, the program covered Tier 1 suppliers and nominated Tier 2 suppliers across ASICS' key sourcing regions, with pilot work completed on supply chain mapping and item- and material-level traceability. ASICS has already extended traceability to cotton and recycled polyester, and the company plans to add natural leather in 2026, a sign that the program is expanding tier by tier and material by material rather than attempting everything at once.
Matthew Xu, Deputy General Manager of ASICS' Sustainability Department, frames the effort in the report as a shift from raw data to concrete outcomes, describing ASICS as working toward what he calls "a future where traceability turns data into action" in service of human rights and environmental standards across its operations.
ASICS' program is a clear marker of where supply chain traceability is heading: from a sustainability initiative to core operating infrastructure. As regulations like UFLPA, CSDDD, and CSRD raise the bar on what brands must prove, and prove with evidence and detailed product information, traceability is becoming the backbone that global compliance runs on.
The value doesn't stop at compliance, either. The same data that satisfies a regulator also drives real-time visibility into supplier performance, strengthens transparency and trust, speeds up identification of risk, and supports more informed sourcing decisions. ASICS' own account reflects exactly this pattern: digitalizing supply chain data didn't just support audits, it sped up decision-making and gave teams faster insight into where action was needed.
That's the shift happening across the industry. Traceability is becoming the foundation that regulatory compliance, operational efficiency, and stakeholder trust all run on. Built as infrastructure rather than an afterthought, it's what lets brands meet regulation, move faster, and earn the kind of trust they can actually stand behind.
It's ASICS' company-wide program to map and monitor its supply chain from raw materials to finished goods, designed to ensure regulatory compliance, increase supply chain visibility, promote ethical sourcing, and give stakeholders real-time data. It's led by a cross-functional team spanning ASICS' Sustainability, Business, and IT functions.
ASICS' 2025 Sustainability Report cites the UFLPA, CSDDD, the Modern Slavery Act, and the developing CSRD as key drivers. Beyond meeting these requirements, ASICS says traceability supports the integrity of its sourcing processes and its broader corporate responsibility.
ASICS' report names TrusTrace as the third-party digital platform central to the program. ASICS credits digitalizing its supply chain data through TrusTrace with improving audit efficiency, speeding up decision-making, and enabling real-time monitoring of supplier corrective actions.
As of the 2025 report, ASICS has extended traceability to cotton and recycled polyester, with plans to add natural leather in 2026. Coverage in 2025 spanned Tier 1 suppliers and nominated Tier 2 suppliers across ASICS' key sourcing regions.
It reflects a broader shift from traceability as a sustainability initiative to traceability as core operating infrastructure, where the same data that satisfies regulators also drives supplier performance visibility, risk identification, and sourcing decisions.
TrusTrace helps brands turn supply chain data into the evidence they need for audits, regulatory compliance, and confident sourcing decisions, the same shift ASICS describes in its 2025 report. See how TrusTrace's traceability platform supports programs like this one, or talk to our sales team to discuss what a traceability program could look like for your brand.
Disclaimer: This content is for informational purposes only and does not constitute legal advice. Please consult legal professionals for guidance specific to your situation.
Source: ASICS Sustainability Report 2025