Traceability is now a trading condition
For years, supply chain traceability was treated as a sustainability initiative. In 2026, it's a condition of doing business. Forced labor and due diligence laws are accelerating on both sides of the Atlantic, with the EU Deforestation Regulation and the Digital Product Passport close behind.
The consequences are already here. Brands that can't prove where their materials come from are facing detained shipments, customs delays and lost market access, and they are losing sourcing flexibility.
This report takes the temperature of an industry that is more aware of traceability than ever, and measures how much real progress has been made. Some findings make for uncomfortable reading. All of them are actionable, and every deadline is still achievable for brands willing to start now.














